Are you thinking about doing more with YouTube?

In December of 2011, YouTube unveiled their latest design and navigational changes to the world.

Although it was met with unbridled criticism from a virtual mob of YouTube fanatics, these changes are here to stay.

Embrace YouTube’s recent makeover and their vision for the future of online entertainment. Change is good, right?

This article will only cover the three major changes that may affect your online strategy. If you want to stay on top of your video marketing game in 2012, these are the only three changes that you need to focus on.

Ready? Here we go!

#1: New YouTube Home Page

YouTube's new home pageYouTube’s new home page offers a new Subscription Feed function.

YouTube has changed their design to follow a much more clean and modern look.

A quick peek at the home page will reveal that quite a bit of rearranging has been done. Instead of showcasing the most popular and trending videos on the website,YouTube has now prominently positioned a “Subscription Feed” smack-dab in the middle of the page.

Note: You must be logged in to see this properly.

This “Subscription Feed” (which bears an uncanny resemblance to Facebook’s Live Feed), now features the latest video content and updates from your subscribers.

In an effort to provide a better, more relevant user experience for viewers, YouTube is behaving more like a social-networking site than ever before. But what does this mean for you?

Until now, the “cute baby” and “shockingly embarrassing caught-on-tape” videos have dominated YouTube with millions of views from your bored co-workers looking for a quick distraction from their day. Most of us have discredited YouTube as a legitimate traffic source or brand-builder for our businesses because let’s face it, creating randomly hilarious videos probably isn’t your forte! And that’s OK, because things are changing…

**To check out the original article click here.**


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